The Real Upgrade Apple Should Make To .Mac: Set It Free

The Real Upgrade Apple Should Make To .Mac: Set It Free (AAPL) - Silicon Alley Insider:

With .Mac and the iPhone, Steve Jobs has a chance to get people even more tied in to Apple services. Which is what Apple is all about. (See: iTunes.) But until .Mac is free -- at least the mainstream stuff like email, calendar synching, photo galleries, etc. -- we think it will continue to be a small, niche service at best.

Small? Niche? a year ago, it had over a million paying customers. What .Mac doesn't have is panache among the echo chamber of the geek elite. For the general non-geek consumer, it's doing just fine, thanks.

of course, to some people, if it's not hot among the bleeding-edge scouts, it doesn't matter, though, even if it has a large audience and is making money...

Comments

[John C. Welch]

Actually, it's pretty nice for at least THIS geek. It does what I need it to do, and prefs syncing kinda rocks. It's not expensive, and it gives me a lot of use for the price.